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Beneficial Hyperlinks For Authors Author Recommendations Post Writing Guidelines Why Submit Articles HomeBusiness ArticlesNon Profit ArticlesNGOs Can Maximize Social Media With Visual ContentNGOs Can Maximize Social Media With Visual Content material By Suzanne Mannion on March 14, 2013
An image is worth 1000 words! With nonprofit organizations and NGOs needing to “speak” to humanity to inspire assistance of their organizations there are a lot of fantastic opportunities today to leverage imagery in social media to better connect with followers. Platforms such as YouTube, Instagram and Pinterest have been established purely to foster the sharing of visual content material. Other well-known networks such as Facebook and Twitter are continuously introducing new tools to allow visual content material in response to user demand.
NGOs all over the world recognize that their visual story enhances their ability to deliver their message to their audiences. Following are ideas for maximizing visuals via social media:
Make use of pictures rather than words. Whenever feasible, use visuals to portray your message. Photographs, infographics, slide presentations, videos, graphics and animation all offer fantastic instagram followers opportunities to deliver details to the public. Create exclusive visual content material. Innovation is a should when it comes to visual content. A tiny investment in expert graphic design, basic editing software program, and on the web tools is extremely advisable. Production tools such as Slideshare, Prezi, Issuu, Easel.ly and Gliffy are user-friendly and readily available. Highlight stories about your organization. Bring actual stories about your organization “to life” using visuals. The mixture of visuals and storytelling will leave a lasting impression on your NGO’s target audiences. Emphasize essential messages. Highlight search phrases, short messages, a contact-to-action, contact data (your internet site, hashtag, etc.) and other critical details utilizing watermarks and subtitles on your visual content. Crowdsource your visuals. Persuade your fans and followers to develop and share visuals for you, thereby additional advertising your visual brand. Also participate in as numerous platforms, competitions, promotions and events that give possibilities to post your original content.
To further emphasize the value of visuals to NGOs, for the USA Pavilion at the 2010 Planet Expo in Shanghai we relied heavily on pictures to market the USA’s participation at this event. To make this occasion relevant, even even though it was taking place a world away, we brought it to life through images and videos of the Pavilion and popular Americans who attended. These visuals helped to grab national media interest which eventually played an critical function in educating Americans on our country’s participation at the Expo.
Hunting ahead, we expect NGOs will become increasingly skilled at managing their visual content in strong methods. No doubt, social media is altering, rushing to turn out to be a lot more visual day-by-day. If NGOs aren’t prepared to tap into the visual content material revolution, they can be left behind.
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